If you are looking at online personal training for the first time, the prices can look all over the place. I am John, and this guide explains what you tend to pay in the UK, why the range is so wide, and what to check before you hand over any money.
Quick answer
Online personal training in the UK typically costs between about £40 and £250 a month, depending on how much contact you get. Check exactly what is included before you pay.
The short answer
Online personal training in the UK usually costs somewhere between about £40 and £250 a month. That is a wide range, and it is based on pricing guides published by UK trainers and booking sites rather than any official figure. Treat it as a rough guide and always check the current price with the coach you are looking at.
The reason the range is so wide is that the phrase "online personal training" covers very different things. A downloadable plan in an app is not the same as a coach who reviews your progress every week, and the price reflects that.
What the published guides say
Published UK pricing guides, as of October 2026, paint a fairly consistent picture. They are mostly written by trainers and booking sites, so they are indicative rather than independent. In summary:
- App-based programming with little personal contact is often listed at the lower end, from around £40 a month, with some basic video and meal plan offers listed from about £20 a month.
- Coaching with regular check-ins is usually listed higher, often around £100 to £250 a month.
- Live video sessions are usually priced per session rather than per month, commonly around £25 to £60 a session, and more for experienced or specialist coaches.
- In-person one-to-one sessions are typically listed at a higher hourly cost, and London prices are higher again.
If you want to read them yourself, try the Airtasker UK personal trainer cost guide and the Not So Typical Fitness price guide. I have no connection to either, and their numbers will change over time.
What changes the price
A few things explain most of the difference between a cheap plan and an expensive one.
- How much contact you get. A weekly check-in where someone reviews your progress costs more than a plan you follow alone.
- How personal the plan is. A plan built around your level, schedule and history takes more time than a generic template.
- The length of the programme. A longer programme usually costs more in total, though it can cost less per week.
- The coach's experience and qualifications. This is worth asking about, and it should be easy to find out.
- What is included. Some prices include an app, tracking and nutrition guidance. Others charge extra for each.
Monthly or one-off?
Some coaches charge a monthly fee until you cancel. Others sell a fixed-length programme at one price. Neither is better, but they feel different. A fixed programme has a clear start and finish, so you know exactly what you are paying for. A monthly fee can be flexible, but it is easy to keep paying for something you are no longer using.
How my pricing works
I sell fixed-length programmes, each in two options. Standard is a plan built for your level, delivered digitally to your email, with tracking. Premium is Standard plus a weekly check-in with me, where I review your progress and adjust your plan.
- Kickstart, 6 weeks: £79 Standard or £229 Premium.
- Transformation, 8 weeks: £109 Standard or £299 Premium.
- Elite, 12 weeks: £159 Standard or £429 Premium.
- Each programme is a one-off payment.
- Lean for Life, a monthly membership for after your programme: £35.99 a month, with no check-ins, and you can cancel any time.
You can see everything on the pricing page, or choose your programme and start today.
What to check before you pay any coach
Before you pay any coach, I would run through this short list:
- Ask exactly what is included, and what costs extra.
- Ask how often you will hear from the coach, and what a check-in involves.
- Ask how the plan is built, and whether it will suit your level and the days you can train.
- Check how long you are committing to, and how to cancel if it is monthly.
- Look for a clear health questionnaire. A good coach asks about injuries and health before building a plan.
- Be careful of guaranteed results, huge before and after claims and pressure to buy today.
Is online personal training worth it?
That depends on what you need. If you already know what to do and just want a plan to follow, a lower-cost option may be enough. If you tend to lose momentum, or you are new to the gym and want someone to adjust things as you go, a plan with regular check-ins might be worth more to you. There is no single right answer, and I would rather you pick what suits you than pay for more than you will use.
Whatever you choose, be wary of anyone who promises a specific result. Bodies respond differently, and nobody can honestly guarantee an outcome. If you want a general idea of what a steady pace looks like, the NHS describes losing 0.5kg to 1kg a week as a sensible rate.
Not sure which option suits you? Try my programme quiz, which suggests a programme and an option after four quick questions.
Where to go next
If you are new to the gym or coming back after a break, my programmes are built for you. You can start with the 6 week Kickstart, or read about the 8 week Transformation and the 12 week Elite. Whichever suits you, you can start today.
Frequently asked questions
Is online personal training cheaper than a gym personal trainer?
It usually is, because there is no need to book a trainer's time for every session. Published UK guides generally list in-person sessions at a higher cost, though prices vary by area and by trainer.
Should I choose monthly or a fixed programme?
A fixed programme gives you a clear start, finish and price. A monthly fee is more flexible, but it is easier to keep paying for something you no longer use. Pick the one that suits how you like to commit.
What does the cheapest option usually leave out?
Lower-priced plans often have little or no personal contact, so there is nobody reviewing your progress or adjusting the plan. That can be fine if you are self-motivated and know the basics.
How much does Lean Horizon Online cost?
Programmes run from £79 for Kickstart Standard to £429 for Elite Premium, as one-off payments. Lean for Life is £35.99 a month.
This guide is general fitness information, not medical advice. Speak to your GP before starting a new programme.